Marketing communications in tourism and hospitality : concepts, strategies and cases / Scott McCabe
Material type:
TextPublication details: Amsterdam : Elsevier Science, c2009Description: xx, 300 pages ; 25 cmISBN: - 9780750682770
- TX 911.3.M3 .M33 2009
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National University - Manila | LRC - Main General Circulation | Gen. Ed - CTHM | GC TX 911.3.M3 .M33 2009 c.1 (Browse shelf(Opens below)) | c.1 | Available | NULIB000000230 | ||
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National University - Manila | LRC - Main General Circulation | Tourism Management | GC TX 911.3.M3 .M33 2009 c.2 (Browse shelf(Opens below)) | c.2 | Available | NULIB000000351 |
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| GC TS 155 .M37 1996 c.1 Fundamentals of production/operations management / | GC TS 155 .S74 2014 c.1 Operations management : an Asian perspective / | GC TX 724.5.T55 .T36 2008 A Platter of figs and other recipes / | GC TX 911.3.M3 .M33 2009 c.1 Marketing communications in tourism and hospitality : concepts, strategies and cases / | GC TX 911.3.M27 .A56 2010 Front office operation and management / | GC TX 911.3.M27 .H39 2020 Hotel operations management / | GC TX 911.3.M27 .N566 2006 Restaurant operations management : principles and practices / |
Includes index.
Chapter 1. Positioning marketing communications for tourism and hospitality -- Chapter 2. Communications theory and applications -- Chapter 3. The marketing communications environment -- Chapter 4. Consumer roles in marketing communications -- Chapter 5. /marketing communications and organisational strategy -- Chapter 6. Segmentation, targeting and polishing -- Chapter 7. Marketing communications planning -- Chapter 8. Advertising strategies for tourism and hospitality -- Chapter 9. Other communications strategies -- Chapter 10. Interactive and E-communications issues and strategies -- Chapter 11. Conclusions and future issues in marketing communications
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