Marketing communications in tourism and hospitality : concepts, strategies and cases / Scott McCabe
Material type:
TextPublication details: Amsterdam : Elsevier, c2009Description: xx, 300 pages ; 25 cmISBN: 9780750682770Subject(s): HOSPITALITY INDUSTRY -- MARKETING | TOURISM -- MARKETING | COMMUNICATION IN MARKETINGLOC classification: TX 911.3.M3 .M33 2009
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LRC - Main | National University - Manila | Gen. Ed - CTHM | General Circulation | GC TX 911.3.M3 .M33 2009 (Browse shelf (Opens below)) | c.1 | Available | NULIB000000230 | |
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LRC - Main | National University - Manila | Tourism Management | General Circulation | GC TX 911.3.M3 .M33 2009 c.2 (Browse shelf (Opens below)) | c.2 | Available | NULIB000000351 |
Browsing National University - Manila shelves, Shelving location: General Circulation, Collection: Tourism Management Close shelf browser (Hides shelf browser)
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| GC TX 911.3 .W35 2006 c.2 Hospitality / | GC TX 911.3.F5 .D44 2007 c.1 Hospitality financial management / | GC TX 911.3.F5 .D44 2007 c.2 Hospitality financial management / | GC TX 911.3.M3 .M33 2009 c.2 Marketing communications in tourism and hospitality : concepts, strategies and cases / | GC TX 911.3.M27 .C53 2007 International hospitality management : concepts and cases / | GC TX 911.3.M27 .E39 2018 Applied facilities management : for the hospitality industry / | GC TX 911.3.M27 .H67 2007 A host of opportunities : an introduction to hospitality management / |
Includes index.
Chapter 1. Positioning marketing communications for tourism and hospitality --
Chapter 2. Communications theory and applications --
Chapter 3. The marketing communications environment --
Chapter 4. Consumer roles in marketing communications --
Chapter 5. /marketing communications and organisational strategy --
Chapter 6. Segmentation, targeting and polishing --
Chapter 7. Marketing communications planning --
Chapter 8. Advertising strategies for tourism and hospitality --
Chapter 9. Other communications strategies --
Chapter 10. Interactive and E-communications issues and strategies --
Chapter 11. Conclusions and future issues in marketing communications
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