The Art of eWOM : analyzing the influence of tiktok electronic word-of-mouth on destination awareness, destination image and perceived quality of the ecotourism attractions in Tanay Rizal / Byne Jaaziel V. Acebedo [and four others]

By: Contributor(s): Material type: TextTextPublication details: Manila : National University, 2024Description: 148 leaves ; 30 cmLOC classification:
  • UGT CTHM BSTM .A34 2024
Contents:
Chapter 1. Introduction -- Chapter 2. Review of related literature -- Chapter 3. Methodology -- Chapter 4. Results and discussion -- Chapter 5. Summary, Conclusion and recommendation -- References -- Appendices.
Summary: The study reveals that respondents value TikTok eWOM elements such as aethetics, auditory appeal, storytelling and information in shaping their perceptions.
Item type: Thesis
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Thesis Thesis National University - Manila LRC - Main Thesis Tourism Management UGT CTHM BSTM .A34 2024 (Browse shelf(Opens below)) c.1 Available UGTHE000002558

Includes bibliographical references.

Chapter 1. Introduction -- Chapter 2. Review of related literature -- Chapter 3. Methodology -- Chapter 4. Results and discussion -- Chapter 5. Summary, Conclusion and recommendation -- References -- Appendices.

The study reveals that respondents value TikTok eWOM elements such as aethetics, auditory appeal, storytelling and information in shaping their perceptions.

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