Strategic planning and control techniques for profit : a handbook for small business owners / Robert E. Pritchard and Bruce M. Bradway
Material type:
TextPublication details: Englewood Cliffs, New Jersey : Prentice-Hall, c1981Description: x, 260 pages ; 28 cmISBN: 0138511705 Subject(s): | STRATEGIC PLANNINGLOC classification: H 62.7 .P75 1981
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LRC - Annex | National University - Manila | Marketing Management | Relegation Room | GC H 62.7 .P75 1981 (Browse shelf (Opens below)) | Available | NULIB000005674 |
Browsing National University - Manila shelves, Shelving location: Relegation Room, Collection: Marketing Management Close shelf browser (Hides shelf browser)
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| FIL HF 5415.1 .D367 1983 c.1 Marketing management in the Philippine setting / | GC H 62.7 .P75 1981 Strategic planning and control techniques for profit : a handbook for small business owners / | GC HC 79 .T46 1986 c.1 Consumer mathematics / | GC HC 79 .T46 1986 c.2 Consumer mathematics / | GC HD 20.4 .W34 1975 Principles of management science, with applications to executive decisions / |
Includes index.
Business Planning -- Financial Planning -- Planning for Sales -- Planning the Organization -- Financial Management -- Forward Planning.
Strategic Planning and Control Techniques for Profit represents a landmark in the integration of marketing and finance with other valuable management tools needed by the owner/manager of a small business. It is a pragmatic how-to book filled with ideas that have been proved to work and improve profits.
The authors are both successful businessmen and college professors. In addition, they regularly consult with small businesses and have conducted seminars for various business associations and trade organizations.
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