Marketing innovations of a 4-Star Hotel in Taguig City amidst the challenges of the Covid-19 pandemic under the alert level 1 / Milani Francheska Co [and four others]

Contributor(s): Deldoc, Louissa [co-author] | Delos Santos, Clarisse [co-author] | Linggian, Joana Marie [co-author] | Linggian, Joana Marie [co-author] | Montejo, Melanie [co-author]Material type: TextTextPublication details: Manila : National University, 2022Description: ix, 89 leaves ; 30 cmSubject(s): MARKETING INNOVATION | PANDEMIC CHALLENGESLOC classification: UGT CTHM BSHM .C6 2022
Contents:
Chapter 1. Introduction -- Chapter 2. Review of related literature and studies -- Chapter 3. Methodology -- Chapter 4. Results and discussion -- Chapter 5. Summary, Conclusion and recommendation -- References -- Appendices.
Summary: This study aims to investigate the adopted marketing innovation strategies of a 4-star hotel in Taguig City in response to the challenges brought by the COVID-19 Pandemic.
Item type: Thesis
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Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Thesis Thesis LRC - Main
National University - Manila
Hospitality Management Thesis UGT CTHM BSHM .C6 2022 (Browse shelf (Opens below)) c.1 Available UGTHE000002127

Includes bibliographical references.

Chapter 1. Introduction -- Chapter 2. Review of related literature and studies -- Chapter 3. Methodology -- Chapter 4. Results and discussion -- Chapter 5. Summary, Conclusion and recommendation -- References -- Appendices.

This study aims to investigate the adopted marketing innovation strategies of a 4-star hotel in Taguig City in response to the challenges brought by the COVID-19 Pandemic.

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