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Business policy : managing strategic processes / Joseph L. Bower, Christopher A. Bartlett, Hugo E. R. Uyterhoeven and Richard E. Walton

By: Bower , Joseph L [author]Contributor(s): Bartlett, Christopher A [co-author] | Uyterhoeven, Hugo E. R [co-author] | Walton, Richard E [co-author]Material type: Text

TextPublication details: [Chicago] : Irwin, 1995Edition: Eighth editionDescription: xviii, 883 pages : illustrations ; 27 cmISBN: 0256115915Subject(s): CORPORATIONS -- UNITED STATES -- CASE STUDIES | INDUSTRIAL MANAGEMENT -- UNITED STATES -- CASE STUDIESLOC classification: HD 2785 .B75 1995

Contents:

What is strategy? -- Industry and competitive analysis -- Personal values and corporate strategy -- Relating strategy to social responsibility -- Building strategy -- Building organizational capabilities -- Transforming an organization -- Building relationships -- Building a general management career

Summary: The eight edition of Business policy text and casebook marks a watershed in the life of what has turned out to be a 30-year teaching and research project.

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Books

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex	National University - Manila	General Education	General Circulation	GC HD 2785 .B75 1995 (Browse shelf (Opens below))	c.1	Available		NULIB000005722

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The eight edition of Business policy text and casebook marks a watershed in the life of what has turned out to be a 30-year teaching and research project.

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