Includes bibliographical references and index.

Why look at emerging economies? -- Emerging-marketing potential -- Internationalization as a business strategy -- Export marketing and sourcing in emerging economies -- Entry strategies for emerging markets -- Developing and managing relationships in emerging markets -- Negotiation process and strategies for emerging markets -- Emerging markets of Asia -- Emerging markets of Eastern Europe -- Emerging markets of Latin America, South Africa, and Turkey -- Conclusions : some guidelines for doing business

This book serves an important purpose by enhancing our understanding of the emerging-market economies and cultures.