Includes index.

Contents:

Part 1 : Lessons for business success -- Why companies fail -- Managing corporate expectations -- Market entry preparation -- Market research and business intelligence --Assessing political risks -- Interpreting economic indicators -- Eternal dilemmas : market entry, corporate structure, marketing -- Reaching the local market -- Manufacturing acquisitions work -- Dealing with corruption and crime -- Human resources : myths and reality -- Corporate social responsibility -- Understanding and coping with emerging-market crises -- Part 2 : The outlook for different markets -- The global economy -- The business outlook -- Russia and other CIS markets -- China

The edition of this successful Economist guide covers everything that businesses need to know in order to be successful in emerging markets. It uses real experiences of companies to illustrate how emerging markets work, how important they are, and the investing opportunities they have to offer. It shows the reader how to detect weaknesses in current emerging-market strategies and how to account for risk, corruption, and cultural boundaries.