Marketing for tourism and hospitality / Angelita Ong Camilar-Serrano
Material type:
TextPublication details: Intramuros, Manila : Unlimited Books Library Services & Publishing Inc., c2020Description: x, 201 pages ; 25 cmISBN: 9786214270781Subject(s): TOURISM -- MARKETINGLOC classification: G 155.A1 .S47 2020
Books
| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|---|
|
Books
|
National University - Manila | National University - Manila | Hospitality Management | Filipiniana | FIL G 155.A1 .S47 2020 (Browse shelf (Opens below)) | c.1 | Available | NULIB000019160 |
Includes bibliographical references.
01. Introduction to Marketing for Tourism and Hospitality -- 02. Tourism and Hospitality Service Marketing and Quality -- 03. The Marketing Environment -- 04. Tourism and Hospitality Service Marketing and Quality -- 05. Market Segmentation, Targeting and Positioning -- 06. Tourism and Hospitality Products -- 07. Pricing Tourism and Hospitality Product -- 08. Distribution Channels Tourism and Hospitality Product -- 09. Promoting Tourism and Hospitality Product -- Bibliography -- Webliography.
The goal of this book is to maker marketing a significant component of the tourism and hospitality industry in identifying what factors make customers choose a particular tourism and/or hospitality service/s.
There are no comments on this title.