Business / William M. Pride, Robert J. Hughes, and Jack R. Kapoor.
Material type:
TextPublication details: Boston : Houghton Mifflin Co., c1988Edition: Second EditionDescription: xxxiv, 684 pages : color illustrations ; 25 cmISBN: 0395356741Subject(s): BUSINESS MANAGEMENT | BUSINESS ENTERPRISELOC classification: HF 5343 .P75 1988
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LRC - Annex | National University - Manila | Marketing Management | Relegation Room | GC HF 5343 .P75 1988 (Browse shelf (Opens below)) | c.1 | Available | NULIB000005753 |
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| GC HF 5438.25 .R87 1978 Textbook of salesmanship / | GC HF 5483.5 .B87 1984 Promotion management : a strategic approach / | GC HF 5500.2 .L68 1977 Managing at the top : roles and responsibilities of the chief executive / | GC HF 5343 .P75 1988 Business / | GC HF 5351 .G56 1972 Business : its nature and environment : an introduction / | GC HF 5420 .B47 1981 Understanding and motivating the manufacturers' agent / | GC HF 5429 .L49 1986 Retailing / |
Includes bibliographical references and index.
Part 1. American business today -- Part 2. Management and organization -- Part 3. The human resource -- Part 4. Marketing -- Part 5. Finance and investment -- Part 6. Information for business -- Part 7. The business environment.
The second edition of this book covers new topics, presents expanded coverage of important issues.
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