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Strategic management in tourism and hospitality with total quality management / Don M. Magpantay, Augusto R. Matias and Angelie Marie L. Vizconde

By: Magpantay, Don M [author]Contributor(s): Matias, Augusto R [co-author] | Vizconde, Angelie Marie L [co-author]Material type: Text

TextPublication details: Sta. Cruz, Manila : Edric Publishing House, c2022Description: 124 pages : illustrations ; 26 cmISBN: 9786218179547Subject(s): TOURISM -- MARKETINGLOC classification: G 155.A1 .M34 2022

Contents:

Chapter 1. The nature of Strategic Planning -- Chapter 2. The Business vision and mission -- Chapter 3. Analyzing a company's external environment -- Chapter 4. Analyzing a company's resources and competitive position -- Chapter 5. Crafting a strategy: the quest for competitive advantage -- Chapter 6. Strategy Analysis and choice -- Chapter 7. Executing the strategies: Management and operations issues -- Chapter 8. Executing the startegies: Marketing, Finance/Accounting, R&D, and Mis Issues -- Chapter 9. Corporate Governance and Ethics -- Chapter 10. Total Quality Management Systems: Hospitality ang Tourism Management.

Summary: This book describe the strategic management process.

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Main	National University - Manila	Hospitality Management	Filipiniana	FIL G 155.A1 .M34 2022 (Browse shelf (Opens below))	c.1	Available		NULIB000019172

Browsing National University - Manila shelves, Shelving location: Filipiniana, Collection: Hospitality Management Close shelf browser (Hides shelf browser)

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Previous	FIL G 155.A1 .S26t 2010 Principles of tourism 2 /	FIL G 155.A1 .C78 2008 Principles and ethics of tour guiding /	FIL G 155.A1 .L53 2007 Introduction to tourism : a comprehensive guide to the travel and tourism industry /	FIL G 155.A1 .M34 2022 Strategic management in tourism and hospitality with total quality management /	FIL G 155.A1 .O86 2021 Philippine culture and tourism geography /	FIL G 155.A1 .S26 2009 Principles of tourism 1 /	FIL G 155.A1 .S47 2020 Marketing for tourism and hospitality /	Next

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This book describe the strategic management process.

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