Tourism and hospitality marketing / John Paul Buenaventura and Liberty Buenaventura-Gutierrez
Material type:
TextPublication details: Manila : Mindshapers Co., Inc., c2022Description: x, 212 pages ; 26 cmISBN: 9786214063437Subject(s): TOURISM -- MANAGEMENT | HOSPITALITY INDUSTRY -- MANAGEMENTLOC classification: TX 911.3 .B84 2022
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National University - Manila | National University - Manila | Hospitality Management | Filipiniana | FIL TX 911.3 .B84 2022 (Browse shelf (Opens below)) | c.1 | Checked out | 08/30/2024 | NULIB000019235 |
Includes bibliographical references
Chapter .1 Introduction to marketing -- Chapter 2. Hospitality services marketing -- Chapter 3. Hospitality marketing mix -- Chapter 4. Product service mix -- Chapter 5. Price mix -- Chapter 6. Promotion mix -- Chapter 7. Place mix-channel of distribution -- Chapter 8. Marketing plan -- Chapter 9. Strategic marketing and tactical marketing -- Chapter 10. Market opportunity and consumer analysis -- Chapter 11. Consumer behavior -- Chapter 12. Customer relationship development strategies -- Chapter 13. Marketing research and environment -- Chapter 14. Market segmentation -- Chapter 15. Tourism marketing.
The aim of this book is to provide students with an understanding of the key concepts and practices of marketing that are applied in the tourism and hospitality industries.
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