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Strategic marketing management : simplified moves for rookies / Girly H. Naval

By: Naval, Girly H [author]Material type: Text

TextPublication details: Manila : Mindshapers, c2021Description: xiv, 166 pages ; 23 cmISBN: 9786214063093Subject(s): MARKETING -- M ANAGEMENT | STRATEGIC PLANNINGLOC classification: HF 5415.13 .N38 2021

Contents:

Chapter 1. YOU AND THE DYNAMIC MARKET ENVIRONMENT 1 -- Chapter 2. BETTING IN YOUR MOST PRICED ASSET: THE CUSTOMER 15 -- Chapter 3. SEGMENTING, TARGETING AND POSITIONING 35. -- Chapter 4. MARKETING PLAN PREPARATION 49 -- Chapter 5. PRODUCT AND BRAND STRATEGY WITH PRICING TECHNIQUES 61 -- Chapter 6. INTEGRATED MARKETING COMMUNICATIONS 89 -- Chapter 7. Distribution Strategy and Sales Management 121 -- Chapter 8. MANAGING GLOBAL OPERATIONS 141 -- Chapter 9. THE ULTIMATE ATTACK: CUSTOMER SERVICE STRATEGY 151.

Summary: This book also intends to serve the college instructors and professors of business and marketing by providing discussions of some limited but very essential topics on strategic marketing management-from mere investigation of the dynamic market setting; understanding of the customers; effectively segmenting, targeting and positioning company's product in the market; strategically using marketing tools such as marketing plan, product development plans, integrated marketing communications, distribution plans and management of global markets. These topics were practically selected making this reference brief yet extensive. Moreover, this reference allows management of classes in an online setup or the term designated by some government leaders-the flexible learning system.

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Main	National University - Manila	Hospitality Management	Filipiniana	FIL HF 5415.13 .N38 2021 (Browse shelf (Opens below))	c.1	Available		NULIB000019237

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Previous	FIL HD 45 .O86 2021 c.1 Applied business tools and technology /	FIL HD 49 .V59 2022 Crowd and crisis management /	FIL HD 61 .R57 2021 Risk management as applied to safety, security and sanitation /	FIL HF 5415.13 .N38 2021 Strategic marketing management : simplified moves for rookies /	FIL HF 5549.5 .B35 2022 Multicultural diversity in workplace for the tourism professional /	FIL HF 5549.5.M5 .O86 2022 Multicultural diversity in workplace for the tourism professional /	FIL HF 5549.5.T7 .S66 2021 Professional development & applied ethics /	Next

Includes bibliographical references.

This book also intends to serve the college instructors and professors of business and marketing by providing discussions of some limited but very essential topics on strategic marketing management-from mere investigation of the dynamic market setting; understanding of the customers; effectively segmenting, targeting and positioning company's product in the market; strategically using marketing tools such as marketing plan, product development plans, integrated marketing communications, distribution plans and management of global markets. These topics were practically selected making this reference brief yet extensive. Moreover, this reference allows management of classes in an online setup or the term designated by some government leaders-the flexible learning system.

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