Entrepreneurship in tourism and hospitality / Jefferson S. Marcelo and Girlie M. Samson
Material type:
TextPublication details: Manila : Mindshapers, c2022Description: 163 pages ; 26 cmISBN: 9786214063383Subject(s): ENTREPRENEURSHIP | TOURISM MANAGEMENTLOC classification: TX 911.3.M27.M37 2022
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LRC - Main | National University - Manila | Hospitality Management | Filipiniana | FIL TX 911.3.M27 .M37 2022 (Browse shelf (Opens below)) | c.1 | Available | NULIB000019242 |
Includes bibliographical references.
Lesson 1. Introduction to Entrepreneurship -- Lesson 2. Entrepreneurship in the Philippine Setting -- Lesson 3. The Entrepreneurs -- Lesson 4. Entrepreneurial Options -- Lesson 5. The Management Aspect for Entrepreneurs -- Lesson 6. Marketing for Entrepreneurs -- Lesson 7. Financial and Financing Aspect for Entrepreneurs -- Lesson 8. ICT for Entrepreneurs -- Lesson 9. Ethical Perspective for Entrepreneurship -- Lesson 10. The Feasibility Study -- Supplemental Learning Materials -- Reference.
This course provides an opportunity for students to appreciate and understand the value of entrepreneurship. Students will explore their entrepreneurial spirit through examining the process of starting and building a successful business.
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