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Electronic commerce / Gary P. Schneider

By: Schneider, Gary P [author]Material type: Text

TextPublication details: Boston : Cengage Learning, c2017Edition: 12th editionDescription: xxii, 598 pages ; 24 cmISBN: 9781305867819Subject(s): INTERNET MARKETING | ELECTRONIC COMMERCELOC classification: HF 5548.32 .S3 2017

Contents:

Part 1. Introduction -- Part 2. Business Strategies for Electronic Commerce -- Part 3. Technologies for Electronic Commerce -- Part 4. Integration.

Summary: Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and todays most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Main	National University - Manila	Gen. Ed. - CCIT	General Circulation	GC HF 5548.32 .S3 2017 (Browse shelf (Opens below))	c.1	Available		NULIB000019341

Includes bibliographical references and index.

Part 1. Introduction -- Part 2. Business Strategies for Electronic Commerce -- Part 3. Technologies for Electronic Commerce -- Part 4. Integration.

Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and todays most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.

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