Marketing research / Donald R. Cooper and Pamela S. Schindler

By: Cooper, Donald R [author]Contributor(s): Schindler, Pamela S [co-author]Material type: TextTextPublication details: New York: McGraw-Hill/Irwin, c2006Description: xix, 790 pages : illustrations ; 28 cmISBN: 9780071115711Subject(s): MARKETING RESEARCHLOC classification: HF 5415 .S35 2006
Contents:
Part 1. Research in marketing -- Part 2. The design of marketing research -- Part 3. The sources and collection of data -- Part 4. Analysis and presentation of data
Summary: Takes the approach that each student needs an overview first in order to appreciate the nuances and details of the specific techniques they will be asked to employ to develop high quality information. The first part of this book presents the overview, while parts 2, 3, and 4 provide the details on methodologies and techniques.
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Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Books Books LRC - Annex II
National University - Manila
Gen. Ed. - CBA General Circulation GC HF 5415 .S35 2006 (Browse shelf (Opens below)) c.1 Available NULIB000000267

Including bibliographical references and index.

Part 1. Research in marketing --
Part 2. The design of marketing research --
Part 3. The sources and collection of data --
Part 4. Analysis and presentation of data

Takes the approach that each student needs an overview first in order to appreciate the nuances and details of the specific techniques they will be asked to employ to develop high quality information. The first part of this book presents the overview, while parts 2, 3, and 4 provide the details on methodologies and techniques.

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