Implementing SAP CRM : the guide for business and technology managers / Vivek Kale

By: Kale, Vivek [author]Material type: TextTextPublication details: Boca Raton, FL : CRC Press, c2015Description: xxix, 483 pages : illustrations 26 cmISBN: 9781482231427Subject(s): CUSTOMERS RELATION -- DATA PROCESSING | BUSINESS & ECONOMICS -- MANAGEMENTLOC classification: HF 5415.5 .K35 2015
Contents:
Section 1. Setting the stage -- Section 2. SAP CRM applications -- Section 3. Pre-implementation stage -- Section 4. Implementation stage -- Section 5. Post-implementation stage -- Section 6. SAP CRM implementation and beyond.
Summary: This book explains what it means to be a customer-centric and responsive enterprise, and provides a framework for business operations based on customer relationships, rather than the traditional four Ps (product, positioning, price, promotion).
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Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Books Books LRC - Graduate Studies
National University - Manila
Doctor in Information Technology General Circulation GC HF 5415.5 .K35 2015 (Browse shelf (Opens below)) c.1 Available NULIB000019438

Includes bibliographical references and index.

Section 1. Setting the stage --
Section 2. SAP CRM applications --
Section 3. Pre-implementation stage --
Section 4. Implementation stage --
Section 5. Post-implementation stage --
Section 6. SAP CRM implementation and beyond.

This book explains what it means to be a customer-centric and responsive enterprise, and provides a framework for business operations based on customer relationships, rather than the traditional four Ps (product, positioning, price, promotion).

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