Strategic management in tourism and hospitality industry / John Paul Buenaventura and Liberty Buenaventura-Gutierrez
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TextPublication details: Manila : Mindshapers Co. Inc., c2024Description: x, 158 pages : illustrations ; 26 cmISBN: 9789719655862Subject(s): TOURISM | STRATEGIC PLANNINGLOC classification: TX 911.3.M27 .B84 2024
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National University - Manila | National University - Manila | Gen. Ed - CTHM | Filipiniana | FIL TX 911.3.M27 .B84 2024 (Browse shelf (Opens below)) | c.1 | Available | NULIB000019507 |
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| FIL TX 911.3.M27 .A74i 2021 Introduction to meetings, incentives, conferences, and events management (MICE) as applied to hospitality and tourism / | FIL TX 911.3.M27 .A7465 2021 Entrepreneurship in tourism and hospitality / | FIL TX 911.3.M27 .B84 2023 Operations management in tourism and hospitality / | FIL TX 911.3.M27 .B84 2024 Strategic management in tourism and hospitality industry / | FIL TX 911.3.M27 .C67q 2020 Quality service management in tourism and hospitality / | FIL TX 911.3.S3 .A54 2010 Food safety and sanitation / | FIL TX 531 .Y48 2019 Risk management with HACCP / |
Includes bibliographical references.
Lesson 1. Introduction to strategic Management in Tourism -- Lesson 2. Business Competition in Hospitality Industry -- Lesson 3. Vision, Mission and Values in Tourism and Hospitality -- Lesson 4. External Environment analysis in Tourism and Hospitality -- Lesson 5. Internal Analysis in Tourism and Hospitality -- Lesson 6. Strategy formulation in Tourism and Hospitality -- Lesson 7. Strategy Implementation and Execution in Tourism and Hospitality Industry -- Lesson 8. Strategic evaluation and control in tourism and hospitality -- Lesson 9. Innovation and Technology in Tourism and Hospitality strategy -- Lesson 10. Globalization and International strategies -- Lesson 11. Crisis management and Risk mitigation -- Lesson 12. Current Trends in Strategic Management for tourism and hospitality.
This course is designed to introduce the students to the value and philosophy needed for leading and operating an organization that is aimed at continually improving performance over the long term by focusing on the operations of the hospitality industry and its clients.
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