Journal of Hospitality & Tourism Research.

Material type: TextTextSeries: ; Journal of Hospitality & Tourism Research, Volume 47, Issue 2, February 2023Publication details: Teller Road, Thousand Oaks, California : SAGE Publication, c2023Description: 291-452 pages ; 23 cmISSN: 1096-3480Subject(s): RACIAL PREJUDICE | CONSUMER RACIAL PROFILING | RECRUITING | RETURN INTENTION | WINERY | LOSS AVERSION | CUSTOMER ENGAGEMENT | SOCIAL IMPACT | RESIDENT SUPPORT
Contents:
Expressions of Anti-Black Biases, Job Satisfaction, and Turnover Intentions in the Full-Service Restaurant Industry -- Effect of Power Message on Employee Response and Job Recruitment in the Hospitality Industry -- Moderating Effect of Trust on Customer Return Intention Formation in Peer-to-Peer Sharing Accommodation -- Satisfaction and Expenditure in Wineries: A Prospect Theory Approach -- Enhancing Hotel Guest Corporate Social Responsibility-Advocacy Behaviors Through Hedonic Benefits -- An Integrated Model of Social Impacts and Resident's Perceptions: From a Film Tourism Destination -- The Missing Link in Resident Support for Tourism Events: The Role of Tolerance.
Summary: [Article Title: Effect of Power Message on Employee Response and Job Recruitment in the Hospitality Industry/ Ji-Hern Kim, Sojung Ahn, and Eunkyung Lee, p.291-302] Abstract: Verbal and behavioral manifestations of anti-Black biases have been shown to be quite common in many full-service restaurant establishments. Such explicit expressions of anti-Black biases have been linked with servers’ endorsement of racial stereotypes depicting Black Americans as undesirable customers and their self-reported proclivities to withhold effort from their Black clientele. However, there have been limited efforts to advance our understanding of the broader consequences associated with working in an environment wherein Black customers are observed to be stereotyped, denigrated, and mistreated. In response, this research note presents results from an exploratory study assessing the relationships between observing anti-Black expressions in the workplace, employees’ job satisfaction, and their turnover intentions. In two relatively large and demographically diverse samples of current restaurant workers, observing expressions of anti-Black bias in restaurant workplaces was found to be associated with diminished levels of job satisfaction and greater intentions to quit in the next 6 months. This study adds to the growing list of financial and operational costs that restaurant operators are at risk of incurring as a result of some of their employees expressed anti-Black attitudes and discriminatory actions. https://doi.org/10.1177/10963480211020098Summary: [Article Title: Moderating Effect of Trust on Customer Return Intention Formation in Peer-to-Peer Sharing Accommodation/ Shun Ye, Siyu Chen, and Soyon Paek, p.328-353] Abstract: In the hospitality sector, it is often believed that giving more power to customers (e.g., “the customer is king”) would enhance the service quality, customer satisfaction, and organizational performance. However, it can cause a backlash by excessively elevating the level of the customers’ perceived power, which could result in their power abuse against the employees. Based on the organizational support theory, this research argues that balancing the level of power between the customers and the employees (vs. shifting the power to the customers) can be more effective for improving the perceptions of both the current and the potential employees. The argument is empirically supported by the findings from three studies, which showed that adopting a power-balancing message positively affects the current employees’ perceived organizational support and motivates them to feel obliged to give back to the organization and also potential job applicants’ organizational attraction and the job pursuit intention. https://doi.org/10.1177/10963480211010992Summary: [Article Title: Satisfaction and Expenditure in Wineries: A Prospect Theory Approach/ Ricardo Sellers, and Juan Luis Nicolau, p.354-374] Abstract: The peer-to-peer sharing accommodation features a high level of asymmetric information and a series of uncertainties and risks. Therefore, trust plays a critical role in shaping consumer behavior. Previous studies have frequently emphasized the direct effect of trust during the prepurchasing stage while disregarding its role in shaping customer satisfaction/return intention at the postpurchasing stage. Based on the attribution theory, in this study, we model the formation of return intention by incorporating the moderating effects of trust. A sample of 500 peer-to-peer sharing accommodation participants in China was collected to test the extended model based on the moderated structural equation modeling. Furthermore, users of Airbnb and Chinese domestic platforms were compared. Results demonstrated the existence of the moderating role of trust for domestic platform users but not for Airbnb users. https://doi.org/10.1177/10963480211014249Summary: [Article Title: Enhancing Hotel Guest Corporate Social Responsibility-Advocacy Behaviors Through Hedonic Benefits/ Rojanasak Chomvilailuk, and Ken Butcher, p.375-394] Abstract: While the literature on corporate social responsibility (CSR) communication is growing, there is a lack of studies examining CSR–advocacy behaviors by hotel guests. The study is significant because of increased CSR investment and greater inclusion of hotel guests in CSR activities, as part of a guest engagement strategy. The study involved an experimental design using a scenario based on a guest’s return to an actual hotel recently visited by survey respondents. A hedonic value anticipated by guests was compared against a second independent variable of perceived community value for their effect on guest CSR advocacy. Data were collected from respondents across two distinct national cultures—Western and Asian. Structural equation modeling analysis demonstrated that hedonic value was the major influencing benefit on guest CSR advocacy. Furthermore, hedonic benefits directly affected guest CSR advocacy, while the effect from perceived community value was fully mediated by CSR reputation. In multigroup analyses, the effects varied between the two cultural groups. The study has implications for CSR marketing communication campaigns to guests conducted by hotel managers and nongovernmental organizations. https://doi.org/10.1177/10963480211031407Summary: [Article Title: An Integrated Model of Social Impacts and Resident's Perceptions: From a Film Tourism Destination/ Sangkyun Kim and Eerang Park, p.395-421] Abstract: Minimal research has been carried out regarding the host community’s perceptions of and reactions to film tourism impacts, utilizing a mainstream tourism destination such as Bali. This article aims to identify and explain residents’ perceptions of and attitudes toward the social impacts of film tourism, proposing an integrated theoretical model of social exchange theory, social representations theory and place change theory. Results indicate that the integrated model is particularly robust in explaining what caused a condition or event to be perceived as negative, positive or neutral place change, and why such changes are interpreted and evaluated in the social and cultural contexts. It also suggests that the locals do not perceive or necessarily respond to tourism impacts uniformly. As such, it contributes to a more wholesome understanding of the underlying dynamics and complexities involved in identifying and explaining the perceived impacts of tourism on the residents of a community in a theoretically rigorous, nuanced manner. https://doi.org/10.1177/10963480211011641Summary: [Article Title: The Missing Link in Resident Support for Tourism Events: The Role of Tolerance/ Rui Qi, Kevin Kam Fung So, David A. Cárdenas, and Simon Hudson, p.422-452] Abstract: Social exchange theory, the key theoretical framework in examining resident support, has often been criticized as ambiguous and difficult to measure. Extensive research has investigated the nature of resident support for tourism events, yet the role of a key construct, tolerance, has been underexplored. Building on the extant literature, this study conceptualizes and tests the theoretical construct of tolerance as a missing link to better understand, measure, and clarify the exchange process. The results suggest that resident tolerance partially mediates the effects of perceived benefits on resident support for events while fully mediating the effects of perceived costs on such support. In addition, resident empowerment is a critical factor explaining tolerance. This study contributes to the literature by identifying the major source of the unbalanced impacts of benefits and costs on support reported in previous studies. Findings also offer a more complete picture on how residents translate the perceived impacts of tourism events into support through tolerance. https://doi.org/10.1177/10963480211031405
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National University - Manila
Tourism Management Periodicals Journal of Hospitality & Tourism Research, Volume 47, Issue 2, February 2023 (Browse shelf (Opens below)) c.1 Available PER000000578

Includes bibliographical references.

Expressions of Anti-Black Biases, Job Satisfaction, and Turnover Intentions in the Full-Service Restaurant Industry -- Effect of Power Message on Employee Response and Job Recruitment in the Hospitality Industry -- Moderating Effect of Trust on Customer Return Intention Formation in Peer-to-Peer Sharing Accommodation -- Satisfaction and Expenditure in Wineries: A Prospect Theory Approach -- Enhancing Hotel Guest Corporate Social Responsibility-Advocacy Behaviors Through Hedonic Benefits -- An Integrated Model of Social Impacts and Resident's Perceptions: From a Film Tourism Destination -- The Missing Link in Resident Support for Tourism Events: The Role of Tolerance.

[Article Title: Effect of Power Message on Employee Response and Job Recruitment in the Hospitality Industry/ Ji-Hern Kim, Sojung Ahn, and Eunkyung Lee, p.291-302]

Abstract: Verbal and behavioral manifestations of anti-Black biases have been shown to be quite common in many full-service restaurant establishments. Such explicit expressions of anti-Black biases have been linked with servers’ endorsement of racial stereotypes depicting Black Americans as undesirable customers and their self-reported proclivities to withhold effort from their Black clientele. However, there have been limited efforts to advance our understanding of the broader consequences associated with working in an environment wherein Black customers are observed to be stereotyped, denigrated, and mistreated. In response, this research note presents results from an exploratory study assessing the relationships between observing anti-Black expressions in the workplace, employees’ job satisfaction, and their turnover intentions. In two relatively large and demographically diverse samples of current restaurant workers, observing expressions of anti-Black bias in restaurant workplaces was found to be associated with diminished levels of job satisfaction and greater intentions to quit in the next 6 months. This study adds to the growing list of financial and operational costs that restaurant operators are at risk of incurring as a result of some of their employees expressed anti-Black attitudes and discriminatory actions.

https://doi.org/10.1177/10963480211020098

[Article Title: Moderating Effect of Trust on Customer Return Intention Formation in Peer-to-Peer Sharing Accommodation/ Shun Ye, Siyu Chen, and Soyon Paek, p.328-353]

Abstract: In the hospitality sector, it is often believed that giving more power to customers (e.g., “the customer is king”) would enhance the service quality, customer satisfaction, and organizational performance. However, it can cause a backlash by excessively elevating the level of the customers’ perceived power, which could result in their power abuse against the employees. Based on the organizational support theory, this research argues that balancing the level of power between the customers and the employees (vs. shifting the power to the customers) can be more effective for improving the perceptions of both the current and the potential employees. The argument is empirically supported by the findings from three studies, which showed that adopting a power-balancing message positively affects the current employees’ perceived organizational support and motivates them to feel obliged to give back to the organization and also potential job applicants’ organizational attraction and the job pursuit intention.

https://doi.org/10.1177/10963480211010992

[Article Title: Satisfaction and Expenditure in Wineries: A Prospect Theory Approach/ Ricardo Sellers, and Juan Luis Nicolau, p.354-374]

Abstract: The peer-to-peer sharing accommodation features a high level of asymmetric information and a series of uncertainties and risks. Therefore, trust plays a critical role in shaping consumer behavior. Previous studies have frequently emphasized the direct effect of trust during the prepurchasing stage while disregarding its role in shaping customer satisfaction/return intention at the postpurchasing stage. Based on the attribution theory, in this study, we model the formation of return intention by incorporating the moderating effects of trust. A sample of 500 peer-to-peer sharing accommodation participants in China was collected to test the extended model based on the moderated structural equation modeling. Furthermore, users of Airbnb and Chinese domestic platforms were compared. Results demonstrated the existence of the moderating role of trust for domestic platform users but not for Airbnb users.

https://doi.org/10.1177/10963480211014249

[Article Title: Enhancing Hotel Guest Corporate Social Responsibility-Advocacy Behaviors Through Hedonic Benefits/ Rojanasak Chomvilailuk, and Ken Butcher, p.375-394]

Abstract: While the literature on corporate social responsibility (CSR) communication is growing, there is a lack of studies examining CSR–advocacy behaviors by hotel guests. The study is significant because of increased CSR investment and greater inclusion of hotel guests in CSR activities, as part of a guest engagement strategy. The study involved an experimental design using a scenario based on a guest’s return to an actual hotel recently visited by survey respondents. A hedonic value anticipated by guests was compared against a second independent variable of perceived community value for their effect on guest CSR advocacy. Data were collected from respondents across two distinct national cultures—Western and Asian. Structural equation modeling analysis demonstrated that hedonic value was the major influencing benefit on guest CSR advocacy. Furthermore, hedonic benefits directly affected guest CSR advocacy, while the effect from perceived community value was fully mediated by CSR reputation. In multigroup analyses, the effects varied between the two cultural groups. The study has implications for CSR marketing communication campaigns to guests conducted by hotel managers and nongovernmental organizations.

https://doi.org/10.1177/10963480211031407

[Article Title: An Integrated Model of Social Impacts and Resident's Perceptions: From a Film Tourism
Destination/ Sangkyun Kim and Eerang Park, p.395-421]

Abstract: Minimal research has been carried out regarding the host community’s perceptions of and reactions to film tourism impacts, utilizing a mainstream tourism destination such as Bali. This article aims to identify and explain residents’ perceptions of and attitudes toward the social impacts of film tourism, proposing an integrated theoretical model of social exchange theory, social representations theory and place change theory. Results indicate that the integrated model is particularly robust in explaining what caused a condition or event to be perceived as negative, positive or neutral place change, and why such changes are interpreted and evaluated in the social and cultural contexts. It also suggests that the locals do not perceive or necessarily respond to tourism impacts uniformly. As such, it contributes to a more wholesome understanding of the underlying dynamics and complexities involved in identifying and explaining the perceived impacts of tourism on the residents of a community in a theoretically rigorous, nuanced manner.

https://doi.org/10.1177/10963480211011641

[Article Title: The Missing Link in Resident Support for Tourism Events: The Role of Tolerance/ Rui Qi, Kevin Kam Fung So, David A. Cárdenas, and Simon Hudson, p.422-452]

Abstract: Social exchange theory, the key theoretical framework in examining resident support, has often been criticized as ambiguous and difficult to measure. Extensive research has investigated the nature of resident support for tourism events, yet the role of a key construct, tolerance, has been underexplored. Building on the extant literature, this study conceptualizes and tests the theoretical construct of tolerance as a missing link to better understand, measure, and clarify the exchange process. The results suggest that resident tolerance partially mediates the effects of perceived benefits on resident support for events while fully mediating the effects of perceived costs on such support. In addition, resident empowerment is a critical factor explaining tolerance. This study contributes to the literature by identifying the major source of the unbalanced impacts of benefits and costs on support reported in previous studies. Findings also offer a more complete picture on how residents translate the perceived impacts of tourism events into support through tolerance.

https://doi.org/10.1177/10963480211031405

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