Cover -- Title Page -- Copyright -- Contents -- Prologue. Some Meaningful Way -- One. Tune the Engine-Step 0 -- Two. Where Your Best Customers Want to Go-Step 1 -- Three. The Marketing Hourglass Workshop -- Four. Your Customer Success Track -- Five. The Customer as Member Mindset -- Six. The Real Problem You Solve-Step 2 -- Seven. Narrow Your Focus-Step 3 -- Eight. The Narrative Is the Story-Step 4 -- Nine. Attract Ideal Customers -- Ten. Scale "with" Your Customers-Step 5 -- Epilogue. The Problem Your Business Solves for You -- Acknowledgments -- About the Author.

Learn proven principles to create and maintain a clear, effective marketing strategy that attracts your ideal clients, generates greater profits, and is easy for you and your team to follow.