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Writing for busy readers : communicate more effectively in the real world / Todd Rogers and Jessica Lasky-Fink

By: Rogers, Todd [author]Contributor(s): Lasky-Fink, Jessica [co-author]Material type: Text

TextPublication details: New York : Dutton, an imprint of Penguin Random House LLC, c2023Description: viii, 242 pages : illustrations ; 24 cmISBN: 9780593187487Subject(s): COMMUNICATION | BUSINESS WRITINGLOC classification: PN 147 .R64 2023

Contents:

Part one. Engaging the reader -- Get inside your reader's head -- Think like a busy reader -- Know your goals -- Part two. Six principles of effective writing -- First principle: less is more -- Second principle: make reading easy -- Third principle: design for easy navigation -- Fourth principle: use enough formatting but no more -- Fifth principle: tell readers why they should care -- Sixth principle: make responding easy -- Part three. Putting the principles to work -- Tools, tips, and FAQs -- Our words, our selves -- Now what? -- Checklist -- Appendix: words and alternatives.

Summary: We were all taught the fundamentals of writing well in school. But how do we write effectively in today's hyper-interactive world? When The Elements of Style and On Writing Well were published in 1959 and 1976, the Internet hadn't been invented. Since then, there has been a radical transformation in how we communicate. The average American adult receives over 120 emails and over 100 text messages each day. With all this correspondence, gaining a busy reader's attention is now a competition. Todd Rogers and Jessica Lasky-Fink, both behavioral scientists, offer practical writing advice you can use today.

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Books

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex	National University - Manila	Communication	General Circulation	GC PN 147 .R64 2023 (Browse shelf (Opens below))	c.1	Available		NULIB000019688

Includes index.

Part one. Engaging the reader --
Get inside your reader's head --
Think like a busy reader --
Know your goals --
Part two. Six principles of effective writing --
First principle: less is more --
Second principle: make reading easy --
Third principle: design for easy navigation --
Fourth principle: use enough formatting but no more --
Fifth principle: tell readers why they should care --
Sixth principle: make responding easy --
Part three. Putting the principles to work --
Tools, tips, and FAQs --
Our words, our selves --
Now what? --
Checklist --
Appendix: words and alternatives.

We were all taught the fundamentals of writing well in school. But how do we write effectively in today's hyper-interactive world? When The Elements of Style and On Writing Well were published in 1959 and 1976, the Internet hadn't been invented. Since then, there has been a radical transformation in how we communicate. The average American adult receives over 120 emails and over 100 text messages each day. With all this correspondence, gaining a busy reader's attention is now a competition. Todd Rogers and Jessica Lasky-Fink, both behavioral scientists, offer practical writing advice you can use today.

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