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The Brand book : an insider's guide to brand building for businesses and organizations / Daryl Fielding

By: Fielding, Daryl [author]Material type: Text

TextPublication details: London : Laurence King, c2022Description: 232 pages : color illustrations ; 20 cmISBN: 9781529420173Subject(s): BRANDING (MARKETING) | BRANDING (MARKETING) -- HANDBOOKS, MANUALS, ETCLOC classification: HF 5415.1255 .F54 2022

Contents:

Part 1: Strategy -- Part 2:L Execution -- Part 3: Examples -- Part 4: Branding toolkit.

Summary: The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand.

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Books

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex	National University - Manila	Communication	General Circulation	GC HF 5415.1255 .F54 2022 (Browse shelf (Opens below))	c.1	Available		NULIB000019713

Includes bibliographical references and index.

Part 1: Strategy -- Part 2:L Execution -- Part 3: Examples -- Part 4: Branding toolkit.

The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand.

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