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Marketing management / Baniline Jone V. Abantao

By: Abantao, Baniline Jone V [author]Material type: Text

TextPublication details: Quezon City : Rex Book Store, c2024Edition: First EditionDescription: viii, 285 pages ; 26 cmISBN: 9786210450378Subject(s): MARKETING -- MANAGEMENTLOC classification: HF 5413.13 .A23 2024

Contents:

Chapter 1. Introduction to Marketing Management -- Chapter 2. Consumer Buying Behavior -- Chapter 3. Branding and Brand Strategy -- Chapter 4. Advertising and Public Relations.

Summary: This Marketing Management textbook encapsulates the learning journey of the learner through a variety of activities that would effectively lead him/her in a journey of learning the true nature of marketing.

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex II	National University - Manila	Gen. Ed. - CBA	Filipiniana	FIL HF 5413.13 .A23 2024 (Browse shelf (Opens below))	c.1	Available		NULIB000019732

Includes bibliographical references and index.

Chapter 1. Introduction to Marketing Management -- Chapter 2. Consumer Buying Behavior -- Chapter 3. Branding and Brand Strategy -- Chapter 4. Advertising and Public Relations.

This Marketing Management textbook encapsulates the learning journey of the learner through a variety of activities that would effectively lead him/her in a journey of learning the true nature of marketing.

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