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Marketing research / Baniline Jone V. Abantao

By: Abantao, Baniline Jone V [author]Material type: Text

TextPublication details: Quezon City : Rex Book Store, c2024Edition: First EditionDescription: xi, 259 pages ; 26 cmISBN: 9786210450361Subject(s): MARKETING RESAERCH -- METHODOLOGY | CONSUMERS -- RESEARCHLOC classification: HF 5415.2 .A23 2024

Contents:

Chapter 1. Introduction to Marketing Research -- Chapter 2. Quantitative Research -- Chapter 3. Preliminary Data Processing and Data Analysis -- Chapter 4. Marketing Research Report.

Summary: This marketing research textbook aims to be an introductory text to the field of marketing research.

Item type:

Books

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex II	National University - Manila	Gen. Ed. - CBA	Filipiniana	FIL HF 5415.2 .A23 2024 (Browse shelf (Opens below))	c.1	Available		NULIB000019733

Includes bibliographical references and index.

Chapter 1. Introduction to Marketing Research -- Chapter 2. Quantitative Research -- Chapter 3. Preliminary Data Processing and Data Analysis -- Chapter 4. Marketing Research Report.

This marketing research textbook aims to be an introductory text to the field of marketing research.

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