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Marketing management : text and cases / David L. Loudon, Robert E. Stevens and Bruce Wrenn

By: Loudon, David [author]Contributor(s): Stevens, Robert E [co-author] | Wrenn, Bruce [co-author]Material type: Text

TextPublication details: New York: Atlantic Publishers & Distributors, 2005Description: xiii, 373 pages : 22 cmISBN: 8126904887Subject(s): MARKETING | MARKETING -- MANAGEMENTLOC classification: HF 5413.13 2005

Contents:

Chapter 1. The Marketing Management Process -- Chapter 2. Customer Analysis -- Chapter 3. Competitive Analysis -- Chapter 4. Financial Analysis for Marketing Decisions -- Chapter 5. Marketing Planning: Strategic Perspectives -- Chapter 6. Marketing Planning: Operational Perspectives -- Chapter 7. Implementing Marketing Plans -- Chapter 8. Evaluation and Control of Marketing Activities

Summary: Originally designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also an easy-to-read resource for business owners, managers, and entrepreneurs who want to maximize efficiency in their marketing departments. This volume integrates understandable concepts and techniques with demonstrative tables, graphs, and case studies. Three leading experts in marketing management teach you how to market any business efficiently and effectively.

Item type:

Books

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex II	National University - Manila	Gen. Ed. - CBA	General Circulation	GC HF 5413.13 2005 (Browse shelf (Opens below))	c.1	Available		NULIB000005823

Includes index.

Chapter 1. The Marketing Management Process --
Chapter 2. Customer Analysis --
Chapter 3. Competitive Analysis --
Chapter 4. Financial Analysis for Marketing Decisions --
Chapter 5. Marketing Planning: Strategic Perspectives --
Chapter 6. Marketing Planning: Operational Perspectives --
Chapter 7. Implementing Marketing Plans --
Chapter 8. Evaluation and Control of Marketing Activities

Originally designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also an easy-to-read resource for business owners, managers, and entrepreneurs who want to maximize efficiency in their marketing departments. This volume integrates understandable concepts and techniques with demonstrative tables, graphs, and case studies. Three leading experts in marketing management teach you how to market any business efficiently and effectively.

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