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Events entertainment and production / Mark Sonder

By: Sonder, Mark [author]Material type: Text

TextPublication details: New York : John Wiley & Sons, c2004Description: xvii, 433 pages : illustrations ; 24 cmISBN: 9780471263067Subject(s): ENTERTAINING -- PLANNING | SPECIAL EVENTS -- PLANNING | BUSINESS ENTERTAININGLOC classification: GV 1471 .S66 2004

Contents:

Chapter 1. The Entertainment Economy: Big Business -- Chapter 2. Global Opportunities for Event Entertainment and Production -- Chapter 3. Becoming a Leader in the Event Entertainment and Production Fields -- Chapter 4. Opportunities for Future Growth and Development -- Chapter 5. How to Research the Needs and Resources for Your Event -- Chapter 6. Managing the Creative Process -- Chapter 7. Strategic Planning for Event Production and Entertainment -- Chapter 8. Financial Planning and Management: How to Measure the Return on Event Entertainment (ROEE). -- Chapter 9. Selecting and Contracting Event Production and Entertainment Vendors -- Chapter 10. Entertainment Management Companies, Agents, Managers, and Headline Entertainment -- Chapter 11. Monitoring Production and Entertainment to Ensure Continuous Quality -- Chapter 12. Reducing Risk: Assessment, Intervention, and Control -- Chapter 13. Music Licensing -- Chapter 14. Best Practices in Event Entertainment and Production -- Chapter 15. The Standard Aspects of Multimedia Production -- Chapter 16. The Future of Event Production and Entertainment.

Summary: From assessing the client's need for entertainment at an event to hiring the talent to the nuts-and-bolts production of the entertainment, this complete guide provides the event planner with the tools they need to efficiently produce & manage the entertainment aspect of an event.

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Main	National University - Manila	Hospitality Management	General Circulation	GC GV 1471 .S66 2004 (Browse shelf (Opens below))	c.1	Available		NULIB000013018

Includes bibliographical references and index.

From assessing the client's need for entertainment at an event to hiring the talent to the nuts-and-bolts production of the entertainment, this complete guide provides the event planner with the tools they need to efficiently produce & manage the entertainment aspect of an event.

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