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Business communication design: creativity, strategies, and solutions / Pamela A. Angell

By: Angell, Pamela A [author]Material type: Text

TextPublication details: Maidenhead : McGraw-Hill Education, c2006Edition: Second EditionDescription: xxviii, 612 pages : illustrations ; 25 cmISBN: 9780071105835Subject(s): BUSINESS COMMUNICATIONSLOC classification: HF 5718 .A54 2007

Contents:

1 The Basics -- 2 How Business Communicates -- 3 Creating Effective Messages -- 4 Listening: A Silent Hero -- 5 Creating and Using Meaning -- 6 Designing Messages with Words -- 7 Designing Oral Presentations -- 8 Business Writing Design -- 9 Direct and Indirect Communication Strategies -- 10 The Business of Reports: Informal and Formal Report Writing -- 11 Writing Strategies for Reports and Proposals -- 12 Culture: Inside and Out -- 13 Interpersonal and Collaborative Messages -- 14 The Business of Change and Conflict -- 15 Creating a Career and Designing Resumes -- 16 Interviewing to Get the Job -- 17 Creativity and Visual Design

Summary: Emphasizes the role of critical and creative thinking in the communication process. This book offers a model for message design that focuses on the needs of the people involved in the communication and the circumstances of the message. It addresses the variety of communication options that modern workers face.

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex II	National University - Manila	Gen. Ed. - CBA	General Circulation	GC HF 5718 .A54 2007 (Browse shelf (Opens below))	c.1	Available		NULIB000000319

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Previous	GC HF 5691 .O25 2020 Essential quantitative methods : for business, management and finance /	GC HF 5691 .S631 2003 Business math handbook to accompany practical business math procedures /	GC HF 5703 .K48 2007 Entrepreneur magazine's ultimate book of sales letters : customize your letters, memos, E-Mails and presentations with the enclosed CD-ROM /	GC HF 5718 .A54 2007 Business communication design: creativity, strategies, and solutions /	GC HF 5718 K84 1996 c.2 Effective communication in business /	GC HF 5718 K84 1996 c.1 Effective communication in business /	GC HF 5718 .L63 2007 Business communication building critical skills /	Next

Includes references.

1 The Basics --
2 How Business Communicates --
3 Creating Effective Messages --
4 Listening: A Silent Hero --
5 Creating and Using Meaning --
6 Designing Messages with Words --
7 Designing Oral Presentations --
8 Business Writing Design --
9 Direct and Indirect Communication Strategies --
10 The Business of Reports: Informal and Formal Report Writing --
11 Writing Strategies for Reports and Proposals --
12 Culture: Inside and Out --
13 Interpersonal and Collaborative Messages --
14 The Business of Change and Conflict --
15 Creating a Career and Designing Resumes --
16 Interviewing to Get the Job --
17 Creativity and Visual Design

Emphasizes the role of critical and creative thinking in the communication process. This book offers a model for message design that focuses on the needs of the people involved in the communication and the circumstances of the message. It addresses the variety of communication options that modern workers face.

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