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Principles of marketing / Felina C. Young and Cristobal M. Pagoso

By: Young, Felina C [author]Contributor(s): Pagoso, Cristobal M [co-author]Material type: Text

TextPublication details: Manila : Rex Book Store, c2008Edition: First EditionDescription: ix, 433 pages ; 23 cmISBN: 9789712350634Subject(s): MARKETING | BUSINESSLOC classification: HF 5415 .Y66 2008

Contents:

The marketing function -- The marketing organization -- The marketing environment -- Consumer buying behavior -- Marketing segmentation and product positioning -- Marketing mix: product -- New product development and product life cycle -- Marketing mix: pricing -- Marketing mix: place -- Retailing and wholesaling -- Marketing mix: promotion -- Advertising -- Marketing mix: people -- Marketing research -- Market forecasting -- Strategic marketing plan.

Summary: The book consists of 16 chapters, it is a simple yet substance laden manuscript for knowing what it means to have a product, to price this product appropriately, to distribute it in different channels of distribution, to promote it effectively and use sales people for maximum productivity.

Item type:

Books

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Barcode
Books	LRC - Annex II	National University - Manila	Marketing Management	Filipiniana	FIL HF 5415 .Y66 2008 c.1 (Browse shelf (Opens below))	c.1	Available	NULIB000000357
Books	LRC - Annex II	National University - Manila	Marketing Management	Filipiniana	FIL HF 5415 .Y66 2008 c.2 (Browse shelf (Opens below))	c.2	Available	NULIB000009409
Books	LRC - Annex II	National University - Manila	Marketing Management	Filipiniana	FIL HF 5415 .Y66 2008 c.3 (Browse shelf (Opens below))	c.3	Available	NULIB000001102

Includes bibliographical references and index.

The marketing function --
The marketing organization --
The marketing environment --
Consumer buying behavior --
Marketing segmentation and product positioning --
Marketing mix: product --
New product development and product life cycle --
Marketing mix: pricing --
Marketing mix: place --
Retailing and wholesaling --
Marketing mix: promotion --
Advertising --
Marketing mix: people --
Marketing research --
Market forecasting --
Strategic marketing plan.

The book consists of 16 chapters, it is a simple yet substance laden manuscript for knowing what it means to have a product, to price this product appropriately, to distribute it in different channels of distribution, to promote it effectively and use sales people for maximum productivity.

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