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Consumer behavior / Leon G. Schiffman and Leslie Lazar Kanuk

By: Schiffman, Leon G [author]Contributor(s): Kanuk, Leslie Lazar [co-author]Material type: Text

TextPublication details: New Jersey : Prentice Hall International, c2004Edition: Eighth editionDescription: xxiv, 587 : color illustrations ; 27 cmISBN: 9812471359Subject(s): CONSUMER BEHAVIORLOC classification: HF 5413.32 .S33 2004

Contents:

Part I. Introduction -- Part II. The consumer as an individual -- Part III. Consumers in their social and cultural settings -- Part IV. The consumer's decision making process.

Summary: this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers.

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Books

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex	National University - Manila	Gen. Ed. - CBA	General Circulation	GC HF 5413.32 .S33 2004 (Browse shelf (Opens below))	c.1	Available		NULIB000005826

Part I. Introduction --
Part II. The consumer as an individual --
Part III. Consumers in their social and cultural settings --
Part IV. The consumer's decision making process.

this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers.

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