Marketing / Eric N. Berkowitz, Steven W Hartley, Roger A Kerin and William Rudelius

By: Berkowitz, Eric N [author]Contributor(s): Kerin, Roger A [co-author] | Hartley, Steven W [co-author] | Rudelius, William [co-author]Material type: TextTextPublication details: [Illinois] : Irwin, c1994Edition: Fourth editionDescription: xxviii, 787 pages : illustrations ; 26 cmISBN: 0256132216Subject(s): MARKETINGLOC classification: HF 5415 .B13 1994
Contents:
Part 1. Initiating the marketing process -- Part 2. Understanding buyers and markets -- Part 3. Targeting marketing opportunities -- Part 4. Satisfying marketing opportunities -- Part 5. Managing the marketing process -- Part 6. Expanding marketing settings
Item type: Books
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Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Books Books LRC - Annex II
National University - Manila
Gen. Ed. - CBA General Circulation GC HF 5415 .B13 1994 (Browse shelf (Opens below)) c.1 Available NULIB000005830

Includes bibliographical references and index.

Part 1. Initiating the marketing process --
Part 2. Understanding buyers and markets --
Part 3. Targeting marketing opportunities --
Part 4. Satisfying marketing opportunities --
Part 5. Managing the marketing process --
Part 6. Expanding marketing settings

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