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Marketing accounting services / Robert J. Listman

TextPublication details: Illinois : Dow Jones-Irwin, c1988Description: xi, 196 pages : illustrations ; 22 cmISBN: 0870948970Subject(s): ACCOUNTING -- MARKETING | ACCOUNTING FIRMS -- MARKETING | INFORMATION SYSTEMS -- MARKETINGLOC classification: HF 5415 .L77 1988

Contents:

Developing a marketing orientation : a strategic decision -- Planning and evaluating the marketing program -- Promotional mix decisions

Item type:

Books

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex	National University - Manila	Gen. Ed. - CBA	Relegation Room	GC HF 5415 .L77 1988 (Browse shelf (Opens below))	c.1	Available		NULIB000005858

Includes index.

Developing a marketing orientation : a strategic decision -- Planning and evaluating the marketing program -- Promotional mix decisions

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