Marketing / Patrick E. Murphy

By: Murphy, Patrick E [author]Contributor(s): Enic, Ben M [co-author]Material type: TextTextPublication details: Illinois : Scott, Foresman and Company, c1985Description: xvi, 654 pages : illustrations ; 32 cmISBN: 0673159256Subject(s): MARKETINGLOC classification: HF 5415 .M835 1985
Contents:
Marketing foundations -- The External marketing environment -- Market analysis -- Product strategy -- Pricing strategy -- Channel strategy -- Promotion strategy -- Implementation and control -- Marketing and the future
Summary: This book represents our thinking developed over a number of years of teaching students in their first course on the subject.
Item type: Books
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Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Books Books LRC - Annex
National University - Manila
Gen. Ed. - CBA Relegation Room GC HF 5415 .M835 1985 (Browse shelf (Opens below)) c.1 Available NULIB000005859

Includes index.

Marketing foundations -- The External marketing environment -- Market analysis -- Product strategy -- Pricing strategy -- Channel strategy -- Promotion strategy -- Implementation and control -- Marketing and the future

This book represents our thinking developed over a number of years of teaching students in their first course on the subject.

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