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Principles of marketing / Joel R. Evans and Barry Berman

By: Evans, Joel R [author]Contributor(s): Berman, Barry [co-author]Material type: Text

TextPublication details: New Jersey : Prentice Hall, c1995Edition: Third editionDescription: xxxi, 521 pages ; 29 cmISBN: 0131809938Subject(s): MARKETINGLOC classification: HF 5415.1 .E92 1995

Contents:

I. AN INTRODUCTION TO MARKETING -- 1. An Overview of Marketin -- 2. The Environment of Marketing -- 3. Developing, Integrating, and Analyzing the Marketing Plan -- 4. Information for Marketing Decisions -- II. BROADENING THE SCOPE OF MARKETING -- 5. Societal, Ethical, and Consumer Issues -- 6. International Marketing -- III. CONSUMER ANALYSIS -- 7. Final Consumers -- 8. Organizational Consumers -- 9. Developing a Target Market Strategy -- IV. PRODUCT PLANNING -- 10. Basic Concepts in Product Planning -- 11. Goods Versus Services Marketing -- 12. Conceiving, Developing, and Managing Products -- V. DISTRIBUTION PLANNING -- 13. Considerations in Distribution Planning and Physical Distribution -- 14. Wholesaling and Retailing -- VI. PROMOTION PLANNING -- 15. The Context of Promotion Planning -- 16. Advertising and Public Relations -- 17. Personal Selling and Sales Promotion -- VII. PRICE PLANNING -- 18. Considerations in Price Planning -- 19. Developing and Applying a Pricing Strategy.

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex II	National University - Manila	Gen. Ed. - CBA	General Circulation	GC HF 5415.1 .E92 1995 (Browse shelf (Opens below))	c.1	Available		NULIB000005861

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Previous	GC HF 1452.5 .K45 1992 China-- business strategies for the '90s /	GC HF 5413.13 2005 Marketing management : text and cases /	GC HF 5413.32 .S33 2004 Consumer behavior /	GC HF 5415.1 .E92 1995 Principles of marketing /	GC HF 5415.1 .K87 2003 Marketing management : an Asian perspective /	GC HF 5415.1 .W58 1997 The Complete idiot's guide to marketing basics /	GC HF 5415.2 .B73 2013 Marketing research : tools and techniques /	Next

Includes index.

I. AN INTRODUCTION TO MARKETING --
1. An Overview of Marketin --
2. The Environment of Marketing --
3. Developing, Integrating, and Analyzing the Marketing Plan --
4. Information for Marketing Decisions --
II. BROADENING THE SCOPE OF MARKETING --
5. Societal, Ethical, and Consumer Issues --
6. International Marketing --
III. CONSUMER ANALYSIS --
7. Final Consumers --
8. Organizational Consumers --
9. Developing a Target Market Strategy --
IV. PRODUCT PLANNING --
10. Basic Concepts in Product Planning --
11. Goods Versus Services Marketing --
12. Conceiving, Developing, and Managing Products --
V. DISTRIBUTION PLANNING --
13. Considerations in Distribution Planning and Physical Distribution --
14. Wholesaling and Retailing --
VI. PROMOTION PLANNING --
15. The Context of Promotion Planning --
16. Advertising and Public Relations --
17. Personal Selling and Sales Promotion --
VII. PRICE PLANNING --
18. Considerations in Price Planning --
19. Developing and Applying a Pricing Strategy.

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