Marketing / Joel R. Evans and Barry Berman

By: Evans, Joel R [author]Contributor(s): Berman, Barry [author]Material type: TextTextPublication details: New York: Macmillan Pub. Co., 1990Edition: Fourth editionDescription: xxix, 780 pages : color illustrations ; 26 cmISBN: 0023344016Subject(s): MARKETINGLOC classification: HF 5415 .E86 1990
Contents:
Part 1. An introduction to marketing -- Part 2. Understanding consumers -- Part 3. Product planning -- Part 4. Distribution planning -- Part 5. Promotion planning -- Part 6. Price planning -- Part 7. Expanding the scope of marketing -- Part 8. Marketing management
Item type: Books
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Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Books Books LRC - Annex II
National University - Manila
Gen. Ed. - CBA General Circulation GC HF 5415 .E86 1990 (Browse shelf (Opens below)) c.1 Available NULIB000005869

Includes bibliographical references and index.

Part 1. An introduction to marketing --
Part 2. Understanding consumers --
Part 3. Product planning --
Part 4. Distribution planning --
Part 5. Promotion planning --
Part 6. Price planning --
Part 7. Expanding the scope of marketing --
Part 8. Marketing management

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