The practice of marketing management : analysis, planning and implementation / William A. Cohen
Material type:
TextPublication details: New York : Macmillan Publishing Co., Inc, c1989Description: xix, 675 pages : color illustrations ; 23 cmISBN: 0023231505Subject(s): MARKETINGLOC classification: HF 5415.13 .C64 1989
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LRC - Annex | National University - Manila | Gen. Ed. - CBA | Relegation Room | GC HF 5415.13 .C64 1989 (Browse shelf (Opens below)) | c.1 | Available | NULIB000005870 |
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| GC HD 9515.A2 .H35 1974 Construction funding; where the money comes from / | GC HF 550.2 .B63 1982 The One minute manager : the quickest way to increase your own prosperity / | GC HF 5415.1 .K68 1989 Principles of marketing / | GC HF 5415.13 .C64 1989 The practice of marketing management : analysis, planning and implementation / | GC HF 5415.13 .C86 1987 Marketing : a managerial approach / | GC HF 5415.13 .M33 1984 Basic marketing : a managerial approach / | GC HF 5415.13 .P75 1989 Marketing : concepts and strategies / |
Includes bibliographical reference and index.
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