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Industrial marketing : analysis, planning and control / Robert R. Reeder, Edward G. Brierty and Betty H. Reeder

By: Reeder, Robert R [author]Contributor(s): Brierty, Edward G [co-author] | Reeder, Betty H [co-author]Material type: Text

TextPublication details: New Jersey : Prentice-Hall, c1991Edition: Second EditionDescription: xvi, 670 pages : illustrations ; 25 cmISBN: 013457110XSubject(s): INDUSTRIAL MARKETINGLOC classification: HF 5415 .R36 1991

Contents:

Part 1. Dimensions of marketing -- Part 2. Organizational buying and buyer behavior -- Part 3. Strategy formulation in the industrial market -- Part 4. Formulating product planning -- Part 5. Formulating channel strategy -- Part 6. Formulating marketing communication planning -- Part 7. Formulating pricing policies -- Part 8. International industrial marketing

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Books

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex II	National University - Manila	Gen. Ed. - CBA	General Circulation	GC HF 5415 .R36 1991 (Browse shelf (Opens below))	c.1	Available		NULIB000005871

Includes index.

Part 1. Dimensions of marketing --
Part 2. Organizational buying and buyer behavior --
Part 3. Strategy formulation in the industrial market --
Part 4. Formulating product planning --
Part 5. Formulating channel strategy --
Part 6. Formulating marketing communication planning --
Part 7. Formulating pricing policies --
Part 8. International industrial marketing

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