Marketing : basic concepts and decisions / William M. Pride

By: Pride, William M [author]Material type: TextTextPublication details: [Boston] : Houghton Mifflin, c1987Edition: Fifth EditionDescription: xxx, 751 pages : color illustrations ; 25 cmISBN: 0395357101Subject(s): MARKETINGLOC classification: HF 5415 .P75 1987
Contents:
Part 1. An analysis of marketing opportunities -- Part 2. Product decisions -- Part 3. Distribution decisions -- Part 4. Promotion decisions.
Item type: Books
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Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Books Books LRC - Annex
National University - Manila
Gen. Ed. - CBA Relegation Room GC HF 5415 .P75 1987 c.1 (Browse shelf (Opens below)) c.1 Available NULIB000005877
Books Books LRC - Annex
National University - Manila
Gen. Ed. - CBA Relegation Room GC HF 5415 .P75 1987 c.2 (Browse shelf (Opens below)) c.2 Available NULIB000005903

Includes bibliographical references and index.

Part 1. An analysis of marketing opportunities -- Part 2. Product decisions -- Part 3. Distribution decisions -- Part 4. Promotion decisions.

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