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Marketing : concepts and strategies / William M. Pride and O. C. Ferrell

By: Pride, William M [author]Contributor(s): Ferrell, O. C [co-author]Material type: Text

TextPublication details: Boston : Houghton Mifflin, c1989Edition: Sixth EdtitionDescription: xxxiv, 818 pages : color illustrations ; 26 cmISBN: 039536938XSubject(s): MARKETINGLOC classification: HF 5415.13 .P75 1989

Contents:

Part I. An Analysis of Marketing Opportunities -- Part II. Product Decisions -- Part III. Distribution Decisions -- Part IV. Promotion Decisions -- Part V. pricing Decisions -- Part VI. Marketing Management -- Part VII. Selected Applications.

Summary: A marketing textbook must change often to keep pace with new developments in the teaching and practice of marketing. In this edition, we focus on the concepts most relevant to the development and implementation of marketing strategies. To make the sixth edition as informative, accessible, complete, and interesting as possible.

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Books

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex	National University - Manila	Gen. Ed. - CBA	Relegation Room	GC HF 5415.13 .P75 1989 (Browse shelf (Opens below))	c.1	Available		NULIB000005887

Includes index.

A marketing textbook must change often to keep pace with new developments in the teaching and practice of marketing. In this edition, we focus on the concepts most relevant to the development and implementation of marketing strategies. To make the sixth edition as informative, accessible, complete, and interesting as possible.

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