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Marketing management : knowledge and skills / J. Paul Peter and James H. Donnelly, Jr.

By: Peter, J. Paul [author]Contributor(s): Donnelly, James Jr. H [co-author]Material type: Text

TextPublication details: New York : Irwin, c2000Edition: Sixth editionDescription: xx, 876 pages : illustrations ; 26 cmISBN: 0072315571Subject(s): MARKETING -- MANAGEMENT | MARKETING -- MANAGEMENT -- CASE STUDIESLOC classification: HF 5415.13 P387 2000

Contents:

Section I: Essentials of Marketing Management -- Section II: Analyzing Marketing Problems and Cases -- Section III: Financial Analysis for Marketing Decisions -- Section IV: Internet Exercises and Sources of Marketing Information -- Section V: Marketing Management Cases -- Section VI: Strategic Marketing Cases -- Section VII: Developing Marketing Plans

Item type:

Books

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex II	National University - Manila	Gen. Ed. - CBA	General Circulation	GC HF 5415.13 P387 2000 (Browse shelf (Opens below))	c.1	Available		NULIB000005899

Includes index.

Section I: Essentials of Marketing Management --
Section II: Analyzing Marketing Problems and Cases --
Section III: Financial Analysis for Marketing Decisions --
Section IV: Internet Exercises and Sources of Marketing Information --
Section V: Marketing Management Cases --
Section VI: Strategic Marketing Cases --
Section VII: Developing Marketing Plans

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