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Marketing your business : a guide to developing a strategic marketing plan / Ronald A. Nykiel

TextPublication details: Hoboken : Best Business Books, c2003Description: xv, 311 pages ; 22 cmISBN: 0789017695Subject(s): MARKETING | MARKETING -- MANAGEMENT | MARKETING -- DECISION MAKINGLOC classification: HF 5415. N99 2003

Contents:

Part A. The strategy selection process -- Part B. Selecting weaponry -- Part C. The marketing plan and the marketing audit

Item type:

Books

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Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode
Books	LRC - Annex II	National University - Manila	Gen. Ed. - CBA	General Circulation	GC HF 5415. N99 2003 (Browse shelf (Opens below))	Available		NULIB000005900

Includes bibliography and index.

Part A. The strategy selection process --
Part B. Selecting weaponry --
Part C. The marketing plan and the marketing audit

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