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Marketing : key to business success today / C.Northcote Parkinson, M. K. Rustomji and Walter E. Veira

By: Parkinson, Northcote [author]Material type: Text

TextPublication details: India : Vision Books Ptv. Ltd, c1999Description: 175 pages : illustrations ; 22 cmISBN: 8170944732Subject(s): MARKETINGLOC classification: HF 5415 .P24 1999

Contents:

1. Introduction to marketing -- 2. Product planning--first p of marketing -- 3. Pricing--second p of marketing -- 4. Physical distribution--third p of marketing -- 5. Promotion and advertising--fourth p of marketing -- 6. The role of sales promotion in marketing activity -- 7. Control of operations -- 8. New techniques in marketing.

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex II	National University - Manila	Gen. Ed. - CBA	General Circulation	GC HF 5415 .P24 1999 (Browse shelf (Opens below))	c.1	Available		NULIB000005901

1. Introduction to marketing --
2. Product planning--first p of marketing --
3. Pricing--second p of marketing --
4. Physical distribution--third p of marketing --
5. Promotion and advertising--fourth p of marketing --
6. The role of sales promotion in marketing activity --
7. Control of operations --
8. New techniques in marketing.

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