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Introduction to mass communications / Warren Kendall Agee, Phillip H. Ault and Edwin Emery.

By: Agee, Warren Kendall [author]Contributor(s): Ault , Phillip H [co-author] | Emery, Edwin [co-author]Material type: Text

TextPublication details: New York, N.Y. : Harper & Row, c1988Edition: Ninth EditionDescription: xvi, 589, [59] pages : illustrations ; 23 cmISBN: 9711105446Subject(s): MASS MEDIALOC classification: P 90 .A34 1988

Contents:

Part One. The role of mass communications -- Part Two. The print media -- Part Three. The electronic and film media -- Part Four. The persuasive professions -- Part Five. Research and education -- Part Six. Criticisms and challenges.

Summary: Since the first edition of this text helped shape the introductory mas communication course in scores of colleges and universities more than 25 years ago, the book has chronicled the evolving media scene.

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Books

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex	National University - Manila	Communication	Relegation Room	GC P 90 .A34 1988 (Browse shelf (Opens below))	c.1	Available		NULIB000004714

Includes bibliographical references and index.

Since the first edition of this text helped shape the introductory mas communication course in scores of colleges and universities more than 25 years ago, the book has chronicled the evolving media scene.

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