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Marketing research : a structure for decision making / F. E. Brown

By:

Brown, F. E [author]

Material type: Text

TextPublication details: Reading, Massachusetts : Addision-Wesley Publishing Company, c1980Description: xxii, 628 pages : illustrations ; 24 cmISBN:

201002051

Subject(s):

MARKETING

LOC classification:

HF 5415.2 .B76 1980

Contents:

Part I. Posing The Right Question -- Part II. Conclusions from Samples -- Part III. Relationships and Associations -- Part IV. Recent Analytic Development.

Summary: Marketing Research: A Structure for Decision Making is designed for two principal groups: (1) graduate MBA students desiring a working knowledge of marketing research and (2) practicing researchers who wish to upgrade their technical skills. It is primarily a text with an integrated development of the subject, but it can also serve as a reference book for those interested in specialized topics. The book was motivated, as probably all texts are, by satisfactions and frustrations experienced over a number of years in teaching the subject matter.

Item type:

Books

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Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	National University - Manila	LRC - Annex Relegation Room	Marketing Management	GC HF 5415.2 .B76 1980 (Browse shelf(Opens below))	c.1	Available		NULIB000000991

Browsing LRC - Annex shelves, Shelving location: Relegation Room, Collection: Marketing Management Close shelf browser (Hides shelf browser)

Previous		No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	GC HD 20.4 .W34 1975 Principles of management science, with applications to executive decisions /	GC HD 9505 .C65 1987 Spud's dream : the story of how a Canadian mountain-man helped create a world class city /	GC HF 5415.2 .B69 1981 Marketing research : text and cases /	GC HF 5415.2 .B76 1980 Marketing research : a structure for decision making /	GC HF 5415.2 .D63 1982 Marketing research /	GC HF 5415.3 .M69 1987 Consumer behavior /	GC HF 5438.25 .M53 1982 The Lacy technique of salesmanship /	Next

Includes index.

Part I. Posing The Right Question -- Part II. Conclusions from Samples -- Part III. Relationships and Associations -- Part IV. Recent Analytic Development.

Marketing Research: A Structure for Decision Making is designed for two principal groups: (1) graduate MBA students desiring a working knowledge of marketing research and (2) practicing researchers who wish to upgrade their technical skills. It is primarily a text with an integrated development of the subject, but it can also serve as a reference book for those interested in specialized topics. The book was motivated, as probably all texts are, by satisfactions and frustrations experienced over a number of years in teaching the subject matter.

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