Marketing research / Carl McDaniel, Jr., Professor Emeritus, University of Texas at Arlington, Roger Gates, DSS Research.
Material type:
TextPublisher: Hoboken, NJ : Wiley, [2015]Edition: Tenth editionDescription: xxi, 552 pages : ill. (some col.) ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781118808849Subject(s): Marketing researchLOC classification: HF5415.2 .M3823 2015Online resources: Publisher description | Table of contents only
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LRC - Annex II | National University - Manila | Gen. Ed. - CBA | General Circulation | GC HF 5415.2 .M3823 2015 (Browse shelf (Opens below)) | c.1 | Available | NULIB000013034 |
"Book Companion Site Registration Code. Redeem code to get access to study tools for Marketing Reseach 10e" in a closed envelope tipped in.
"Includes new, exclusive nationwide survey data set on quick service restaurants--Cover.
Includes bibliographical references (E-1-E-20) and index.
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