User-friendly marketing research : how to use marketing research to make profitable decisions / Ned Roberto
Material type:
TextPublication details: [Metro Manila] : LifeCycle Press, 2002Edition: Second editionDescription: 416 pages : illustrations ; 27 cmISBN: 9718611053Subject(s): MARKETING RESEARCH | DECISION MAKINGLOC classification: HF 5415.2 .R63 2002
Contents:
Part 1. An overview of market research --
Part 2. Research techniques useful in product management --
Part 3. research projects that support advertising, sales, distribution and pricing
Books
| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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LRC - Annex II | National University - Manila | Gen. Ed. - CBA | General Circulation | GC HF 5415.2 .R63 2002 (Browse shelf (Opens below)) | c.1 | Available | NULIB000005938 |
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| GC HF 5415.2 .I33 2015 Marketing models : multivariate statistics and marketing analytics / | GC HF 5415.2 .J44 2010 Data-driven marketing : the 15 metrics everyone in marketing should know / | GC HF 5415.2 .M3823 2015 Marketing research / | GC HF 5415.2 .R63 2002 User-friendly marketing research : how to use marketing research to make profitable decisions / | GC HF 5415.3 .H69 2013 c.1 Consumer behavior : in the 21st Century / | GC HF 5415.3 .H69 2013 c.2 Consumer behavior : in the 21st Century / | GC HF 5415.3 .H69 2013 c.3 Consumer behavior : in the 21st Century / |
Includes references and index.
Part 1. An overview of market research --
Part 2. Research techniques useful in product management --
Part 3. research projects that support advertising, sales, distribution and pricing
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