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Consumer behavior and marketing strategy / J. Paul Peter and Jerry C. Olson

By: Peter, J. Paul [author]Contributor(s): Olson, Jerry C [author]Material type: Text

TextPublication details: McGraw-Hill, 1999Description: xxv, 545 pages : 26 cmISBN: 0071188525Subject(s): MARKETING STRATEGY | CONSUMER BEHAVIORLOC classification: HF 5415.3 .P463 1999

Contents:

Section 1. A perspective on consumer behavior -- Section 2. Affect and cognition and marketing strategy -- Section 3. Behavior and marketing strategy -- Section 4. The environment and marketing strategy -- Section 5. Consumer analysis and marketing strategy.

Item type:

Books

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex II	National University - Manila	Gen. Ed. - CBA	General Circulation	GC HF 5415.3 .P463 1999 (Browse shelf (Opens below))	c.1	Available		NULIB000005941

Includes index.

Section 1. A perspective on consumer behavior --
Section 2. Affect and cognition and marketing strategy --
Section 3. Behavior and marketing strategy --
Section 4. The environment and marketing strategy --
Section 5. Consumer analysis and marketing strategy.

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