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International hospitality management : concepts and cases / Alan Clarke and Wei Chen

By: Clarke, Alan [author]Contributor(s): Wei Chen [co-author]Material type: Text

TextPublication details: Amsterdam : Elsevier, c2007Description: viii, 382 pages ; 25 cmISBN: 9780750666756Subject(s): HOSPITALITY INDUSTRY -- MANAGEMENT | INTERNATIONAL BUSINESS ENTERPRISES -- MANAGEMENT | HOSPITALITY INDUSTRY -- MANAGEMENT -- CASE STUDIESLOC classification: TX 911.3.M27 .C53 2007

Contents:

1. Welcome: An Introduction to International Hospitality Management -- 2. Cultures and the Challenges of International Hospitality Management -- 3. The International Hospitality Industry -- 4.Exploring the International Environment -- 5. International Marketing -- 6. International Hospitality Market Entry -- 7. Strategic Planning and International Hospitality Enterprises -- 8. International Human Resources Management: Managing Diversity -- 9. Entrepreneurship and SMEs in the Global Market -- 10. Managing Social Responsibility in International Hospitality -- 11. The Analysis of International Hospitality Management

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Main	National University - Manila	Tourism Management	General Circulation	GC TX 911.3.M27 .C53 2007 (Browse shelf (Opens below))	c.1	Available		NULIB000000546

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Includes bibliography, references and index.

1. Welcome: An Introduction to International Hospitality Management --
2. Cultures and the Challenges of International Hospitality Management --
3. The International Hospitality Industry --
4.Exploring the International Environment --
5. International Marketing --
6. International Hospitality Market Entry --
7. Strategic Planning and International Hospitality Enterprises --
8. International Human Resources Management: Managing Diversity --
9. Entrepreneurship and SMEs in the Global Market --
10. Managing Social Responsibility in International Hospitality --
11. The Analysis of International Hospitality Management

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