The Lacy technique of salesmanship / Paul J. Micali
Material type:

Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode |
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LRC - Annex | National University - Manila | Marketing Management | Relegation Room | GC HF 5438.25 .M53 1982 (Browse shelf (Opens below)) | Available | NULIB000005950 |
1. The Road Map to Riches in Selling -- 2. Developing A winning Sales Personality -- 3. Creative Selling -- 4. The Approach -- 5. The Demonstration -- 6. The Close -- 7. Overcoming Objections -- 8. Sales Strategies -- 9. Organization and Imagination -- 10. Analysis and Checkup.
Salesmanship, like everything else, has a style. People who are formally trained in selling methods will acquire a style that is usually much more effective than one they develop on their own.
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