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The Buck starts here : profit-based sales & marketing made easy / Mary A. Molloy and Michael K. Molloy

By: Molloy, Mary A [author]Contributor(s): Molloy, Michael K [co-author]Material type: Text

TextPublication details: Ohio : Thomson Executive Press, c1995Description: xii, 244 pages : illustrations ; 23 cmISBN: 9814057355Subject(s): SALES MANAGEMENT | RATE OF RETURN | MARKETING -- MANAGEMENTLOC classification: HF 5438.4 .M65 1995

Contents:

Part One. The danger signs: the most common mistakes made in sales and marketing today -- Part Two. Methodology: the road map to avoid pitfalls.

Summary: This text provides readers with the tools they need to evaluate the effectiveness of their current sales and marketing programmes and offers solutions to sales and marketing challenges that work in the real world.

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Books

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex II	National University - Manila	Gen. Ed. - CBA	General Circulation	GC HF 5438.4 .M65 1995 (Browse shelf (Opens below))	c.1	Available		NULIB000005952

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Previous	GC HF 5438.4 .J64 2013 c.3 Sales force management /	GC HF 5438.4 .J64 2013 c.4 Sales force management /	GC HF 5438.4 .J67 2012 Cracking the sales management code : the secrets to measuring and managing sales performance /	GC HF 5438.4 .M65 1995 The Buck starts here : profit-based sales & marketing made easy /	GC HF 5438.4 .S35 2010 Sales management /	GC HF 5438.25 .B97 1992 Selling : principles and practices /	GC HF 5438.25 .H5 1993 Selling and sales management /	Next

Includes index.

Part One. The danger signs: the most common mistakes made in sales and marketing today --
Part Two. Methodology: the road map to avoid pitfalls.

This text provides readers with the tools they need to evaluate the effectiveness of their current sales and marketing programmes and offers solutions to sales and marketing challenges that work in the real world.

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