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Loveworks : how the world's top marketers make emotional connections to win in the marketplace / Brian Sheehan

By: Sheehan, Brian [author]Material type: Text

TextPublication details: New York City : PowerHouse Books, c2013Description: 192 pages : illustrations ; 25 cmISBN: 9781576876404Subject(s): ADVERTISING | MARKETING | BRANDINGLOC classification: HF 5821 .S54 2013

Contents:

Lovemarks -- Xploring -- People power -- Tribes -- Virality -- Rallying cries -- More than a brand ; Forging relationships -- Body language -- Teasing the senses -- Blood relations

Summary: Loveworks expands upon Kevin Roberts's Lovemarks : The Future Beyond Brands (2004), by providing real world business examples of how many of the world's most successful brands have used the Lovemarks theory to create and sustain emotional connections with consumers

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Books

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex II	National University - Manila	Marketing Management	General Circulation	GC HF 5821 .S54 2013 (Browse shelf (Opens below))	c.1	Available		NULIB000016329

Lovemarks --
Xploring --
People power --
Tribes --
Virality --
Rallying cries --
More than a brand ; Forging relationships --
Body language --
Teasing the senses --
Blood relations

Loveworks expands upon Kevin Roberts's Lovemarks : The Future Beyond Brands (2004), by providing real world business examples of how many of the world's most successful brands have used the Lovemarks theory to create and sustain emotional connections with consumers

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